What is the usage of an underline, an overline, or both, around small word such as “the” and “and”...












7















You see this often in a store sign, headings in menus, and so on, but small words such as "the" or "and" in a all-caps heading sometimes appear with an underline, an overline, or both, with the affected words set with a smaller font, and the lines filling the space otherwise taken by those words.



What are these called? What are the design principles that give rise to such a design?



(I know I should provide an image, but I was unable to come up with effective search words.)










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  • 1





    I think it's all merely decorative, nothing more.

    – Scott
    Dec 6 '18 at 11:02
















7















You see this often in a store sign, headings in menus, and so on, but small words such as "the" or "and" in a all-caps heading sometimes appear with an underline, an overline, or both, with the affected words set with a smaller font, and the lines filling the space otherwise taken by those words.



What are these called? What are the design principles that give rise to such a design?



(I know I should provide an image, but I was unable to come up with effective search words.)










share|improve this question




















  • 1





    I think it's all merely decorative, nothing more.

    – Scott
    Dec 6 '18 at 11:02














7












7








7


6






You see this often in a store sign, headings in menus, and so on, but small words such as "the" or "and" in a all-caps heading sometimes appear with an underline, an overline, or both, with the affected words set with a smaller font, and the lines filling the space otherwise taken by those words.



What are these called? What are the design principles that give rise to such a design?



(I know I should provide an image, but I was unable to come up with effective search words.)










share|improve this question
















You see this often in a store sign, headings in menus, and so on, but small words such as "the" or "and" in a all-caps heading sometimes appear with an underline, an overline, or both, with the affected words set with a smaller font, and the lines filling the space otherwise taken by those words.



What are these called? What are the design principles that give rise to such a design?



(I know I should provide an image, but I was unable to come up with effective search words.)







typography terminology






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edited Dec 6 '18 at 13:15









Zach Saucier

9,70964684




9,70964684










asked Dec 6 '18 at 10:58









PteromysPteromys

1416




1416








  • 1





    I think it's all merely decorative, nothing more.

    – Scott
    Dec 6 '18 at 11:02














  • 1





    I think it's all merely decorative, nothing more.

    – Scott
    Dec 6 '18 at 11:02








1




1





I think it's all merely decorative, nothing more.

– Scott
Dec 6 '18 at 11:02





I think it's all merely decorative, nothing more.

– Scott
Dec 6 '18 at 11:02










1 Answer
1






active

oldest

votes


















16














Catchwords




Catchwords have always been offered alongside standard alphabets in wood type catalogs and so often appear on posters as a decorative punch that they have become part of the wood type vernacular. Words like 'The', 'And', 'To', 'For', and less common abbreviations could be inserted into a design along with decorative ornaments or stars when space was tight or to add variety in the design.




Full reading in Behance



enter image description here



At the time of the manual typesetting, the characters were placed on a line, one by one and the other way around, following the order of reading. This tedious process forced to create new methods of composition to accelerate the process. This is how the linotype, monotype, and much later photocomposition arose until our days.



But while the system was only to use metallic mobile types and placed manually one by one, some homemade inventions arose.



In 1775 a metal type founder named Barletti has the idea of ​​fusing more than one character into the same metal piece, looking the ease of connection between shapes or the greater number of times a group of characters were used.



Such is the case of the double "f", or the syllable "fi", or the union of "st".
To this new metal type that contains more than one character, Barletti gives it the name of logotype (from Greek logos: word) or polytype. These polytypes eventually give way to special types with the initials of the companies or trademarks and short words used very often.



catchword



There are fonts with those logo words like hwt-catchwords



enter image description here



And fonts that include catchwords in their designs like Desire from myfonts.com



enter image description here



Google search catchwords






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    1 Answer
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    active

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    16














    Catchwords




    Catchwords have always been offered alongside standard alphabets in wood type catalogs and so often appear on posters as a decorative punch that they have become part of the wood type vernacular. Words like 'The', 'And', 'To', 'For', and less common abbreviations could be inserted into a design along with decorative ornaments or stars when space was tight or to add variety in the design.




    Full reading in Behance



    enter image description here



    At the time of the manual typesetting, the characters were placed on a line, one by one and the other way around, following the order of reading. This tedious process forced to create new methods of composition to accelerate the process. This is how the linotype, monotype, and much later photocomposition arose until our days.



    But while the system was only to use metallic mobile types and placed manually one by one, some homemade inventions arose.



    In 1775 a metal type founder named Barletti has the idea of ​​fusing more than one character into the same metal piece, looking the ease of connection between shapes or the greater number of times a group of characters were used.



    Such is the case of the double "f", or the syllable "fi", or the union of "st".
    To this new metal type that contains more than one character, Barletti gives it the name of logotype (from Greek logos: word) or polytype. These polytypes eventually give way to special types with the initials of the companies or trademarks and short words used very often.



    catchword



    There are fonts with those logo words like hwt-catchwords



    enter image description here



    And fonts that include catchwords in their designs like Desire from myfonts.com



    enter image description here



    Google search catchwords






    share|improve this answer






























      16














      Catchwords




      Catchwords have always been offered alongside standard alphabets in wood type catalogs and so often appear on posters as a decorative punch that they have become part of the wood type vernacular. Words like 'The', 'And', 'To', 'For', and less common abbreviations could be inserted into a design along with decorative ornaments or stars when space was tight or to add variety in the design.




      Full reading in Behance



      enter image description here



      At the time of the manual typesetting, the characters were placed on a line, one by one and the other way around, following the order of reading. This tedious process forced to create new methods of composition to accelerate the process. This is how the linotype, monotype, and much later photocomposition arose until our days.



      But while the system was only to use metallic mobile types and placed manually one by one, some homemade inventions arose.



      In 1775 a metal type founder named Barletti has the idea of ​​fusing more than one character into the same metal piece, looking the ease of connection between shapes or the greater number of times a group of characters were used.



      Such is the case of the double "f", or the syllable "fi", or the union of "st".
      To this new metal type that contains more than one character, Barletti gives it the name of logotype (from Greek logos: word) or polytype. These polytypes eventually give way to special types with the initials of the companies or trademarks and short words used very often.



      catchword



      There are fonts with those logo words like hwt-catchwords



      enter image description here



      And fonts that include catchwords in their designs like Desire from myfonts.com



      enter image description here



      Google search catchwords






      share|improve this answer




























        16












        16








        16







        Catchwords




        Catchwords have always been offered alongside standard alphabets in wood type catalogs and so often appear on posters as a decorative punch that they have become part of the wood type vernacular. Words like 'The', 'And', 'To', 'For', and less common abbreviations could be inserted into a design along with decorative ornaments or stars when space was tight or to add variety in the design.




        Full reading in Behance



        enter image description here



        At the time of the manual typesetting, the characters were placed on a line, one by one and the other way around, following the order of reading. This tedious process forced to create new methods of composition to accelerate the process. This is how the linotype, monotype, and much later photocomposition arose until our days.



        But while the system was only to use metallic mobile types and placed manually one by one, some homemade inventions arose.



        In 1775 a metal type founder named Barletti has the idea of ​​fusing more than one character into the same metal piece, looking the ease of connection between shapes or the greater number of times a group of characters were used.



        Such is the case of the double "f", or the syllable "fi", or the union of "st".
        To this new metal type that contains more than one character, Barletti gives it the name of logotype (from Greek logos: word) or polytype. These polytypes eventually give way to special types with the initials of the companies or trademarks and short words used very often.



        catchword



        There are fonts with those logo words like hwt-catchwords



        enter image description here



        And fonts that include catchwords in their designs like Desire from myfonts.com



        enter image description here



        Google search catchwords






        share|improve this answer















        Catchwords




        Catchwords have always been offered alongside standard alphabets in wood type catalogs and so often appear on posters as a decorative punch that they have become part of the wood type vernacular. Words like 'The', 'And', 'To', 'For', and less common abbreviations could be inserted into a design along with decorative ornaments or stars when space was tight or to add variety in the design.




        Full reading in Behance



        enter image description here



        At the time of the manual typesetting, the characters were placed on a line, one by one and the other way around, following the order of reading. This tedious process forced to create new methods of composition to accelerate the process. This is how the linotype, monotype, and much later photocomposition arose until our days.



        But while the system was only to use metallic mobile types and placed manually one by one, some homemade inventions arose.



        In 1775 a metal type founder named Barletti has the idea of ​​fusing more than one character into the same metal piece, looking the ease of connection between shapes or the greater number of times a group of characters were used.



        Such is the case of the double "f", or the syllable "fi", or the union of "st".
        To this new metal type that contains more than one character, Barletti gives it the name of logotype (from Greek logos: word) or polytype. These polytypes eventually give way to special types with the initials of the companies or trademarks and short words used very often.



        catchword



        There are fonts with those logo words like hwt-catchwords



        enter image description here



        And fonts that include catchwords in their designs like Desire from myfonts.com



        enter image description here



        Google search catchwords







        share|improve this answer














        share|improve this answer



        share|improve this answer








        edited Dec 6 '18 at 17:57

























        answered Dec 6 '18 at 12:20









        DanielilloDanielillo

        20.9k13173




        20.9k13173






























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